Vinicio Alberelli is Corporate Chief Patient Experience Officer at SEHA – Abu Dhabi Health Services Company, part of PureHealth Group, where he leads patient experience across the UAE’s largest healthcare network: 13+ hospitals, 2,600+ beds, 46 primary care clinics and some 14,000 employees serving 114,000 inpatients and more than 5 million outpatients a year.

He authored the Group Experience Strategy 2027, built on five pillars — Hospitality & Service Excellence, Workforce Capability, Digital & Access, Physical Environment & Design, and Data & Insights — and approved into a corporate investment programme. Under his leadership the group experience score rose from 45 to 65 in twelve months, independently benchmarked, with a 70+ trajectory set for FY2027. He built SEHA’s service measurement infrastructure from zero — KPI methodology, cleanliness, environment and food quality audit standards, and a governance framework now used at every facility — led the hospitality workstream of the Corniche Hospital turnaround at Group CEO level, and drove Planetree Person-Centered Care certification at Tawam and Sheikh Shakhbout Medical City.

He was recruited into healthcare from twenty years in luxury hospitality, including Chief Executive Officer of Oman’s national hospitality company and group Food & Beverage leadership at Jumeirah. An Italian national, he is based in Abu Dhabi.