Dr. Hamda Salem Al Neyadi is an accomplished marketing and communications professional, currently serving as the Group Marketing and Communications Director at SEHA – Abu Dhabi Health Services Company. With a deep passion for healthcare and a proven track record in driving impactful marketing strategies, Dr. Al Neyadi has played an instrumental role in elevating SEHA’s brand presence and communication initiatives.

Her extensive experience spans across all facets of marketing and communication, where she has successfully led corporate marketing efforts, stakeholder engagement, public relations, and digital communication strategies. Dr. Al Neyadi’s ability to create integrated marketing campaigns that resonate with diverse audiences has contributed significantly to SEHA’s growth and reputation in the competitive healthcare sector.

Driven by a commitment to excellence, Dr. Al Neyadi remains focused on delivering innovative marketing solutions that align with SEHA’s vision of providing world-class healthcare services. Her leadership, strategic thinking, and dedication to impactful communication continue to support SEHA’s mission of enhancing patient experiences and fostering a healthier community.

Ratish Kumar Shivraman serves as the Assistant Manager – Performance & Excellence Nurse at SEHA Corporate, where he leads and oversees nursing performance, excellence, quality improvement, and professional practice initiatives across all SEHA facilities. His role is instrumental in advancing evidence-based nursing practices, strengthening clinical outcomes, and ensuring alignment with international standards, accreditation requirements, and healthcare best practices.

At the corporate level, Ratish provides strategic leadership for the Magnet Recognition Program® and Pathway to Excellence® Program across SEHA, supporting facilities in achieving and sustaining nursing excellence through robust governance, engagement, and continuous improvement initiatives. He also oversees nursing audit and compliance activities, nursing policy management, benchmarking programs, and performance monitoring processes to ensure the adoption of best practices and promote organizational excellence across the SEHA network.

In addition, Ratish serves as a Lead Member of the Organizing Committee for the SEHA International Nursing, Midwifery & Allied Health Conference, playing a key role in promoting nursing research, innovation, professional development, and the dissemination of best practices at both national and international levels.
Working closely with Chief Nursing Officers, nursing leaders, and multidisciplinary teams, he drives strategic initiatives that enhance nursing quality, patient outcomes, workforce engagement, and accreditation readiness across SEHA facilities.

Ratish holds a Bachelor of Science in Nursing, a Master’s degree in Healthcare Management, and is currently pursuing a Doctorate in Business Strategy and Administration. His professional certifications include Certified Professional in Healthcare Quality (CPHQ), JCI Expert Tracer Methodology (Joint Commission International), Quality Auditor (American Society for Quality – ASQ), and Certified Occupational Health & Safety Practitioner. His expertise in nursing excellence, healthcare quality, accreditation readiness, clinical governance, benchmarking, policy management, and performance improvement continues to contribute significantly to advancing nursing excellence throughout SEHA.

Ghada Darwish Abu-Awwad, SEHA Corporate Senior Administrative Officer and SINMAC Secretariat, is a highly experienced healthcare professional with over 25 years of dedicated service in medical and nursing administration. At SEHA Headquarters, she plays a strategic role in supporting operational excellence within the Nursing & Midwifery Department. As a member of the organizing committee and Secretariat for the SEHA International Nursing and Midwifery Annual Conference (SINMAC), Ghada contributes to the coordination and execution of the event, ensuring it aligns with professional standards and organizational goals. Her expertise and commitment continue to support SEHA’s mission of delivering high-quality care.

Asma Darwish Juma Al Mesmari is an Assistant Director of Nursing at Sheikh Khalifa Medical City, Abu Dhabi, with over a decade of progressive clinical and leadership experience in emergency and acute care settings. She holds a Bachelor of Science in Nursing from the University of Sharjah and an MBA in Healthcare Management from the Royal College of Surgeons in Ireland (UAE).

Asma has held multiple senior leadership roles, including Nurse Unit Manager and Senior Charge Nurse, and actively contributes to organizational governance through her involvement in national and institutional committees. She is a recognized nurse leader, recipient of multiple excellence and leadership awards, and a board member of the Emirates Nursing Association. Her professional interests include nursing leadership, emergency preparedness, workforce development, and quality and safety improvement.

Florence Marzo Rimando, bringing over 25 years of dedicated service to the healthcare sector, I currently serve as an Administration Officer in the Nursing Administration Department at Sheikh Khalifa Medical City. My journey in healthcare administration began on December 19, 1998, when I joined the Ministry of Health. In March 2004, I transitioned to Sheikh Khalifa Medical City, where I have continued to contribute to the operational and strategic support of nursing services.

In May 2015, I earned my Master’s degree in Management, a milestone that deepened my understanding of leadership, organizational development, and healthcare operations. This academic achievement complements my extensive hands-on experience and fuels my commitment to excellence in healthcare delivery.

Throughout my career, I have demonstrated a strong sense of purpose, resilience, and adaptability—qualities that have enabled me to support both clinical teams and administrative goals effectively. I take pride in being part of a system that prioritizes compassionate care and operational excellence, and I remain committed to personal growth and organizational impact.

Currently, I am working as the administration assistant in the hospital director’s office and the medical and nursing department at Al Rahba Hospital. with a total of 16 years of administrative experience in healthcare.

Peer Mohamad, Muhamed Ali has been an invited speaker for many forums inclusive of International Diabetes Federation, Abu Dhabi Medical Congress, Symposium on Functional Preservation and Early Rehabilitation of Critically ill Patient, Community Health Promotion Program and Regional Cancer Control and Prevention program, Trauma conference and UAE Symposium on Social Robotics. Peer is a Member of American Heart Association, WCPT Network for Health Promotion in Life and Work, WCPT Network for Physical Therapist Educators and European Association for Cardiovascular Prevention and Rehabilitation. Recent research participation includes Cognitive Training System for Elderly People. Human oriented and personalized of assistive technology: Novel development of bio-driven hand soft-robot rehabilitation and assistive system, and Robotic Therapy for Developing Social Skills in Kids with Autism.

Zamzam Hamud, RN,MSN, MBA, MHSA, BN, BSN is a distinguished nursing leader currently serving as Senior Nursing Performance, Practice and Excellence at SEHA Corporate, where she leads strategic initiatives that drive clinical excellence, quality improvement, professional practice advancement, and workforce development across the healthcare system. With over 17 years of progressive experience spanning clinical practice, nursing education, performance improvement, and healthcare leadership, she has established herself as a trusted leader committed to advancing nursing standards and transforming patient care.
Combining clinical expertise with executive leadership acumen, Zamzam holds a Master of Science in Nursing from Wollongong university, a Master of Business Administration from Swiss business school, and a master’s in health science administration from Atlanta university, in addition to dual bachelor’s degrees in nursing from Griffith University and Fatima College of Health Sciences. She is also a Certified Six Sigma Green Belt, bringing a strong quality and performance improvement focus to healthcare transformation initiatives.
Her dedication to excellence has been recognized through numerous prestigious local and international awards, including the Excellent Nurse Award from Cleveland Clinic Ohio US, the SEHA Excellent Nurse Award, the IHSAN Award for Research and Evidence-Based Practice, the Patient Choice Award, and the Pathway to Excellence Award, in addition to achieving the highest levels of clinical ladder advancement and nursing leadership recognition.
Throughout her career, Zamzam has successfully led and influenced system-wide initiatives in nursing practice, education, quality, patient safety, clinical competency development, and workforce capability enhancement. She has held several leadership roles within SEHA and Sheikh Khalifa Medical City, including Clinical Resource Nurse, Charge Nurse Educator, Acting Charge Nurse, and Graduate Nurse Intern Successor. Renowned for her ability to develop high-performing teams, she has mentored nurse educators, led large-scale upskilling programs, and championed a culture of continuous learning, innovation, and evidence-based practice.
A recognized subject matter expert in nursing quality, professional practice, stroke care, cardiac services, telemetry, acute medicine, and high-dependency care, Zamzam has led numerous regional and international initiatives focused on enhancing clinical outcomes, strengthening nursing competencies, and advancing professional practice standards. Her expertise in performance improvement and healthcare quality has contributed significantly to organizational excellence and the delivery of safe, patient-centred care.
An accomplished researcher and advocate for evidence-based practice, Zamzam has contributed to multiple research projects and publications, translating scientific evidence into sustainable improvements in patient care and nursing practice.
As an active member of the Emirates Nursing Association and the World Stroke Organization, Zamzam continues to play an influential role in shaping the future of nursing, advancing professional practice, and empowering healthcare professionals to deliver exceptional patient outcomes. Her leadership philosophy is centred on innovation, collaboration, and excellence, with a vision to elevate nursing’s contribution to healthcare transformation at both national and international levels.
Professional Summary Tagline
An accomplished nursing executive, educator, researcher, and quality improvement leader dedicated to advancing healthcare excellence, empowering nursing professionals, and driving transformative change through evidence-based practice and innovation

Ms. Asma Nasser Alblooshi as the acting unit manager for the hematology / oncology II , Ms. Asma brings a wealth of experience that encompasses education, research, leadership, and clinical practice. She currently holds the position of Chair of the Oncology/hematology Nurses Society and is associated with several prestigious professional organizations, including the Oncology Nursing Society (ONS). Ms. Asmas commitment to education is noteworthy; she earned a clinical research cohort diploma from Khalifa University and completed the Pure Health Leadership Program, as well as the Leadership Program at RCSI. Additionally, she serves as a moderator at international medical conferences, an instructor in oncology educational programs, and is a member of the Oncology Nursing Advisory Group at SEHA. Her achievements have been recognized with the Daisy Award

Manal Ali Abdul Rahman working as Senior Nursing performance Excllence, acting Nurse manager for WHC
handling the role of Pathway to excellence director
NDNQI coordinator
DAISY Coordinator
Wound care specilised looking after wound care in the hospital

I’m dedicated and compassionate healthcare professional with bachelor’s degree in nursing from Pakistan. With strong commitment to patient care. Begin my career working in various departments of oncology. ONS chemo certified nurse. Gaining extensive experience in patient care, patient support and multidisciplinary team coordination. Developed expertise in clinical management, staff training and quality care delivery.

Currently serving as Nursing supervisor at Tawam Hospital, oversees nursing operations, ensures adherence to high standards of care, and supports the professional development of nursing staff.

Zainab Fadhel Lari
Corporate Case Management Senior Officer

An accomplished Emirati nurse with a Bachelor of Science in Nursing (BSN) from the Higher Colleges of Technology and a Master’s degree in Executive Healthcare Administration from Zayed University. She is a certified case manager by the American Institute of Health Care Professionals (AIHCP).

Zainab began her career with SEHA in 2010 at Mafraq Hospital and In 2013, she became the first Emirati to join Case Management across SEHA facilities, paving the way for national talent in this critical field. In 2016, she transitioned to SEHA Headquarters, where she played a pivotal role in numerous strategic initiatives, including:
• Emiratization in Case Management
• Nursing Recruitment
• Uniform Standardization
• Enhancing referrals from SEHA acute facility to Salma Rehabilitation Hospital for Long-Term Care
• Development of Case Management educational programs
• Optimization of Case Management processes and workflows
• Case Management KPIs and Jawda KPIs

Currently serving as the Corporate Senior Case Management Officer, Zainab leads the case management function across SEHA’s healthcare network. She is also the Organizing Committee Chair of the National Case Management Symposium, driving thought leadership, professional development, and excellence in care coordination. In addition Co-Chair of the SEHA Ihsan Committee, where she champions initiatives that promote compassionate, patient-centered care.

My name is Danielle Ann Tan, and I’ve always believed in the power of storytelling. I graduated with a Bachelor of Arts in Journalism in the Philippines and began my career as a communications specialist. Writing, connecting with people, and capturing moments—whether through words or photography—have always been at the heart of who I am.
When I moved to the UAE to be with my family, I found myself stepping into a completely different world: the healthcare industry. It was a difficult transition at first. I felt like I was leaving behind the identity I had carefully built. But over time, through many meaningful encounters with patients and colleagues, I discovered a deeper purpose in what I do.
For the past six years, I’ve continued to grow within the healthcare sector. Today, I work at SEHA as an admin assistant—a role that has given me both fulfilment and stability. While it’s different from where I started, I’ve come to appreciate that storytelling doesn’t always happen through pen and paper. Sometimes, it’s in the small, unseen moments of helping others, listening, and simply being present.
Looking back, every part of my journey has shaped who I am today—and I couldn’t be more grateful.

Charisse T. Almarinez
Administrative Assistant – NICU and CNO Office (Corniche Hospital)

With over 15 years of progressive experience in Human Resources and administration, Charisse T. Almarinez has built a strong career in talent acquisition, employee relations, licensing coordination, and administrative support. She holds a Bachelor of Science in Industrial Psychology from Rizal Technological University (Philippines), graduating as a scholar, and has worked in diverse healthcare and corporate environments in both the UAE and the Philippines.

Currently, Charisse serves at SEHA, Corniche Hospital in Abu Dhabi, supporting the NICU Department and the Chief Nursing Officer’s Office. In these capacities, she manages complex calendars, organizes high-level meetings, coordinates departmental projects, ensures compliance with healthcare regulations, and maintains accurate records. Her ability to streamline processes and manage priorities enables leadership to focus on strategic initiatives while ensuring smooth daily operations.

Previously, Charisse held key HR roles at Samaya Specialized Center, Reyada Home Health Care Services, and Yateem Optician, where she led recruitment, onboarding, employee engagement, and licensing activities. She worked closely with PRO teams, ensured compliance with labor laws, and contributed to audits by DOH, JCIA, ADHICS, and JAWDA. Her early career in the Philippines included positions at Condura, Smart Communications, and Fujitsu Ten Corporation, where she gained expertise in compensation, benefits, and employee relations.

Proficient in MS Office, Oracle, SAP, Kronos, CAFM, and Salamtak, Charisse blends technical expertise with strong communication, adaptability, and integrity. She is recognized for her attention to detail, discretion, and commitment to delivering high-quality work in fast-paced environments.

Passionate about people and process improvement, Charisse aims to further contribute her expertise to organizations that value operational excellence and the human side of HR. Her career reflects a dedication to supporting organizational goals while fostering a positive, compliant, and productive workplace culture.

Saly Sebastian is highly experienced and dedicated Senior charge Nurse and PD Team lead at Seha Kidney Care.Distinguished career spanning over 30 yrs in the nursing filed includeing two decades focused exclusively on Peritoneal Dialysis. Working as SKC team lead supporting the team to achive clinical excellence through patient centered approches,ensuring safety and education

Sheikha Al Shemeili is a distinguished Emirati nurse leader and the Unit Manager of the Adult Critical Care Unit at Sheikh Khalifa Medical City (SKMC). With over a decade of experience in critical care, Sheikha has held progressive leadership roles within SEHA, including Acting Unit Manager and Charge Nurse at Sheikh Shakhbout Medical City (SSMC).

A passionate advocate for excellence in nursing, Sheikha holds a Master’s degree in Adult Critical Care, a Diploma in Leadership for Change, and is a graduate of elite leadership programs such as Pure Health’s Emirati Development Center and the Nursing Legacy: Building Future Leaders. She currently serves as the Program Director for the SEHA Adult Critical Care Residency Program, where she mentors the next generation of critical care nurses.

Her accomplishments include leading major clinical initiatives such as the ABCDEF Bundle in ICU care, developing post-liver transplant workflows, and conducting JCIA readiness assessments. In 2025, she published research on “The Relationship Between Emotional Intelligence and Safety Performance of Critical Care Nurses,” contributing to the global body of nursing knowledge.

Sheikha was honored as “ملهمة اليوم (Inspiration of the Day)” by the General Women’s Union, recognizing her as a role model for Emirati women. She also chairs the Emiratization Committee at SKMC and continues to drive innovation, excellence, and national capacity-building in healthcare.

Iyad Abumettleq is a distinguished healthcare leader currently serving as the Senior Corporate Allied Health Officer at Abu Dhabi Healthcare Services (SEHA) since October 2020. With a wealth of experience in clinical governance, quality management, and the advancement of allied health, Iyad plays a crucial role in enhancing healthcare delivery across the SEHA network.

In his position, he is responsible for designing and implementing clinical competency frameworks for allied health professionals, including those in physical therapy, occupational therapy, and speech therapy. His expertise encompasses the development of effective management systems, leading competency-based training initiatives, and ensuring adherence to international standards such as JCIA, CARF, and NIAHO.
Iyad excels in executing quality improvement initiatives using the Plan-Do-Check-Act (PDCA) methodology and oversees patient satisfaction surveys, risk assessments, and safety audits. He collaborates with SEHA facilities to establish strong clinical practices, promote knowledge sharing, and drive collaborative efforts that enhance patient outcomes.

As a strategic thinker and advocate for professional development, Iyad manages the identification of clinical resources, training programs, and both internal and external educational initiatives aimed at fostering the growth of allied health professionals. His leadership has significantly contributed to establishing SEHA as a frontrunner in healthcare delivery in the UAE.

Kholoud Khalil Shalanfah
Senior Performance & Excellence Nurse
Director, Pathway to Excellence® Initiative, Al Dhafra Hospitals
Kholoud Khalil Shalanfah is an accomplished nursing leader, Registered Midwife, and healthcare professional with over 18 years of dedicated service at Al Dhafra Hospitals under SEHA. She is recognized for her contributions to nursing excellence, quality improvement, performance management, and professional practice development.
Throughout her career, Kholoud has led and supported a wide range of performance improvement, quality, and nursing excellence initiatives that have contributed to enhanced clinical outcomes, workforce engagement, operational efficiency, and patient-centred care. Her expertise spans healthcare quality, organizational performance, leadership development, shared governance, and professional nursing practice.
Currently serving as Senior Performance & Excellence Nurse and Director of the Pathway to Excellence® Initiative, she leads strategic efforts to strengthen nursing excellence, promote a culture of continuous improvement, and empower healthcare professionals to achieve excellence in practice. Kholoud also supports initiatives that advance staff recognition, professional development, and evidence-based care.
Holding an MBA in Healthcare and Hospital Management and Lean Six Sigma Green Belt certification and multiple professional certifications.
Kholoud remains committed to driving excellence and advancing high-quality healthcare across Al Dhafra Region and SEHA through collaborative leadership, professional development, and sustainable improvement initiatives.

Charlyn S. Nambatac is a registered nurse, specializes hemodialysis and currently serve as Senior Charge Nurse in SEHA Kidney Care. She is compassionate and dedicated dialysis nurse making impact on patients with kidney disease with over 23 years of experience. She believes that nursing is more than just a job, it is a calling.
Charlyn is committed to professional development. Her journey began with a Bachelor of Science in Nursing, followed by continuous professional development and graduated her Master of Science in Renal Nursing (MSc) degree from De Montfort University, Leicester, United Kingdom. She graduated her Masteral programme with Merit in 2017. One of her achievements was when she submitted abstract during the 47th EDTNA/ERCA International Conference in Italy and was accepted as poster presentation in 2018. She also received a Certification of Recognition as part of SEHA’s Best 100 Employees in 2015.

Currently working as the Senior Charge Nurse in Seha Kidney Care Al Ain since 2022,
worked in the UAE health sector in Sharjah, Dubai and Abu Dhabi since 2012 with total Dialysis nursing experience of 16 years.